About
Self-motivated Senior UX / product designer with over 6 years of experience. I provide creative, user-focused solutions to various industries, such as e-commerce, healthcare, education, and entertainment. Skilled in user research, agile collaboration, and capable of leading design initiatives and design systems. Proven track record of improving customer satisfaction and retention, and my work always supports and advances the business's goals.
Education
M.S in Human-Computer Interaction
Depaul University
Chicago, IL, USA
01/2016 - 06/2018
M.S in Landscape Architecture
Texas A&M University
College Station, TX, USA
09/2010 - 05/2013
B.S in Landscape Architecture
South China Agriculture University
Guangzhou, Guangdong, China
09/2005 - 06/2009
Experience
Senior UI/UX Designer
- •Effectively oversee TIAA's B2B digital experience, collaborating closely with stakeholders to drive strategic alignment, ensure timely delivery, and produce exceptional outcomes.
- •Manage comprehensive brand guidelines and build design system components and documentations, collaborate with product and branding team to ensure the high-quality design consistency across TIAA's marketing platforms.
- •Successfully design and deliver engaging UX experience on insights and consultant flows. Manage team workload and creative assets through management system
Senior UX Designer
- •Led an end-to-end UX enhancement of customer purchasing flow for DirecTV Satellite and Stream services across all digital platforms, increased 15% of customer satisfaction and business goal.
- •Spearheaded Channel package progressive flow and checkout payment process with accessible design and WCAG standards.
- •Contributed significantly to the updates of design system components, coordinating with fellow product designers to ensure design consistency.
- •Assisted the UX research team in conducting online user interviews and testing design proposals.
- •Conducted thorough audits, generating comprehensive reports to test and evaluate pages in production.
Senior UX Designer
- •Led an inventory management app redesign that was launched in 56 branches, enabling better organizational cooperation and real-time inventory management.
- •Achieved a 70% shift data entry and unlocked significant operational efficiencies for inventory teams.
- •Mentored junior UX designers and cultivated a collaborative team environment to redesign the B2B customer login experience.
- •Boosted the visual appeal of customer-facing product pages on the B2C e-commerce platform.
UX Designer
- •Formed strategic partnerships with industry-leading clients, including Chevron, ABS, and Steris.
- •Optimized internal employee training effectiveness by designing tailored business eLearning products.
- •Oversaw resource allocation, teamwork, and timelines with exceptional project management skills.
UX Designer
- •Directed the comprehensive redesign of Everydaywell.com's upfunnel flow, enhancing patient engagement.
- •Transformed virtual care mobile experience in the Everydaywell patient portals.
- •Project-managed web design requests, implementing updates to HTML/CSS-based web pages.
Skills
Figma, AdobeXD, Photoshop
User-Centered Design
User Research & Testing
Design Systems
Responsive Design
Visual Design
HTML & CSS
Collaboration